무슨 발표인가
- Branch가 첫 HIPAA 준수 모바일 측정 파트너
- 보호된 건강정보(PHI) 차폐 전용 아키텍처
- 사업 제휴 계약(BAA)으로 HIPAA 피커버 엔티티 지원
원문 (영어)
Compliance is a necessity in healthcare marketing. Healthcare privacy officers and legal teams are responsible for mitigating risk, vetting third-party vendors, and keeping data secure and compliant with applicable laws. But many analytics and attribution providers fail to accommodate the heightened regulatory requirements, of certain companies leaving compliance teams vulnerable to an ever-changing regulatory landscape.
As digital marketing becomes more data-driven, the challenge grows: How can healthcare companies measure performance and optimize campaigns while adhering to privacy and security standards under HIPAA?
That’s where Branch Advanced Compliance comes in. As the first mobile measurement partner (MMP) with a HIPAA-eligible solution, we give healthcare organizations subject to HIPAA the confidence to engage users, track performance, and optimize marketing efforts — without jeopardizing compliance.
Why compliance teams choose Branch
We’ve built a dedicated data architecture to shield protected health information (PHI) and stand ready to enter a business associate agreement (BAA) to process PHI data on behalf of covered entity customers. Our HIPAA-eligible solution extends across organic and paid, making Branch the preferred option for healthcare organizations looking to scale their mobile strategies while meeting compliance goals.
Here’s how we do it:
Peace of mind with a BAA
With our Advanced Compliance solution, Branch offers our BAA that sets forth Branch’s HIPAA compliance obligations as a business associate, providing transparency in how we support our customers’ compliance needs. This agreement provides assurance that Branch adheres to HIPAA requirements while helping them maintain regulatory compliance.
Enterprise-grade encryption and security
원문: Branch Blog — "The Preferred HIPAA-Eligible MMP: Compliance Without Compromise | Branch" (2026-08-24) 공식 원문: https://www.branch.io/resources/blog/the-preferred-hipaa-eligible-mmp-compliance-without-compromise/